ChatGPT and AI have the potential to bring back a variety of media formats that have been rendered obsolete in recent years. One of Marshall McLuhan's 4 laws of media states that all new forms of media cause something to be retrieved from the past. For instance, when the new media of radio came out in everyone's homes there was a resurgence in the global village theater. More recently, we've seen this in the resurgence of vinyl records as a result of digital streaming. Physical book sales boomed after digital books and Kindles, and long-form radio-style talk interviews are all the rage on podcasts. Could chatGPT and AI be used to revive other 'obsolete' technologies? If the media law holds up as it has now consistently for the past 50 years, then it certainly will.
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