It’s no secret that small-business owners are looking for every edge they can get to gain an advantage over their competition in the marketplace. But one of the most powerful strategies used isn't really new at all -- it's been around since our ancestors were living in caves, but it still holds tremendous sway over consumers today: Scarcity.
Your Brain on Scarcity
Your Brain on Scarcity
Your Brain on Scarcity
It’s no secret that small-business owners are looking for every edge they can get to gain an advantage over their competition in the marketplace. But one of the most powerful strategies used isn't really new at all -- it's been around since our ancestors were living in caves, but it still holds tremendous sway over consumers today: Scarcity.