The Secret Life of Brands: Connecting with Customers on a Deeper Level

Seth Godin has a knack for condensing complex ideas into simple, powerful statements. One of his comments that I often find myself ruminating on goes like this, “If Nike opened a hotel, I think we would be able to guess pretty accurately what it would be like. If Hyatt came out with sneakers we’d have no clue, because Hyatt doesn’t have a brand — they h…