The Role of Feedback (engagement) With the “Medium is the Message” Theory

Understanding platforms is everything

The theory of "the medium being the message" is an old one, dating back to Marshall McLuhan. It's a central tenet that he believed in and preached throughout his career as a media theorist. But what does it really mean? The idea behind this concept is that how content is delivered plays a vital role in how we perceive it. Take for example news on televi…