The Proxy Failure: Why the Internet (and everything else) Feels Fake

We never actually knew how to measure authenticity. We just measured the sweat (effort). Now the sweat is free.

A friend texts you after a misunderstanding.

The message is almost unnerving. The apology takes responsibility without sounding groveling. It validates your feelings, avoids defensiveness. The punctuation is clean. The tone is warm. There’s even…