Mood Marketing and the shifting sea of complex emotions.
bobhutchins.substack.com
As consumers grapple with the tragic events of the last two years, many are embarking on journeys to understand their emotions through more sensitive means. In 2020, Google searches for "why?" hit unprecedented numbers. In 2021, those top searches switched to "how?". The results of these trends were clear; in 2021, therapists saw an unprecedented number of patients, hospitalizations for self-harm and suicide are up 50%, and the self-care industry was estimated at $10 billion.
Mood Marketing and the shifting sea of complex emotions.
Mood Marketing and the shifting sea of…
Mood Marketing and the shifting sea of complex emotions.
As consumers grapple with the tragic events of the last two years, many are embarking on journeys to understand their emotions through more sensitive means. In 2020, Google searches for "why?" hit unprecedented numbers. In 2021, those top searches switched to "how?". The results of these trends were clear; in 2021, therapists saw an unprecedented number of patients, hospitalizations for self-harm and suicide are up 50%, and the self-care industry was estimated at $10 billion.