Is AM radio going to come back in a new, evolved way?
It’s very possible that AM radio may be coming back strong. It’s also a lesson in the laws of media.
Marshall McLuhan and his son Eric McLuhan wrote a book called ‘Laws of Media’ that came out in 1988, after Marshall’s death. In it, they talk about the 4 laws of media as a tetrad- a four-part construct.
The tetrad consists of four questions.
What does the …
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