Cluttered by Choice: Amazon's UX gamble (that's paying off)

Amazon reigns supreme in the e-commerce realm, but its user experience is frustrating for many of us who use it regularly. Trying to shop on Amazon on Prime Day, (or any day for that matter) feels like reading one of those messy, cluttered grocery store ads crammed with tiny coupons everywhere. There's just so much visual noise - rows of category boxes,…